We figured, OK, if we interview somebody like Guy Pearson from Practice Ignition, who is known thought leader in the accounting world, then he'll promote it and that'll get us more listeners. So, that's that's part of the reason we did the interviews in the first place. What did you do to increase your listeners? How did Blake grow and double his podcast listener baseīlake: Engagement is really huge. And I guess the question I have, with that, is as other podcasters look for listeners. Jamie: You've always been an entrepreneur and that's almost like a pivot you created for your podcast. And now I think if we just keep doing it and we're consistent with the quality, then hopefully we can grow to 10,000 thousand listeners.
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And we've been really consistent about recording and and putting out an episode every week just trying to figure out the format and how to make it work. And just sticking with that as our format I think has has really helped us grow the listener base because now they know what they're going to get. And it got boring because if you had a bad guest, then you know the upset shit.īlake: So, we decided we were gonna mix things up and do a weekly News Round-Up. So we tried an interview style format and then we realized every podcast was doing that. And the other challenge was figuring out the format. So I just you know, we'll do that on a Friday afternoon or evening with a beer or something like that.īlake: Yeah. And then I've got it down to a point where I can edit a 30 minute episode and post it in a couple of hours. You know, it took me like a solid day to figure out how to do an episode. We use a tool called Zencaster to record the audio. How Blake learned how to create, produce and publish a podcastīlake: I had to learn how to use the software-I use Adobe Audition. And, you know, I'm kind of a stickler so I wanted to be able to pick which sections I'm going to cut and all that stuff. For something that wasn't revenue generating for the first year I didn't feel like going out and spending money on somebody to record it and produce it for me. So what are your biggest challenges as it relates to podcasting? What are the biggest challenges as it relates to podcasting?īlake: So, initially it was just learning how to do it, because I do all the production. So, now we're I think the last 4 episodes are a 1,000 listens each. But we just stuck with it and kept doing it and I think that's what it takes. We're in a niche right in the accounting world. You know, maybe a few hundred people were listening to each one of those. So, in the current form, we've been doing it for a little over almost actually almost exactly a year.
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The first one is how is your podcast going? How is the Cloud Accounting Podcast going?īlake: It's going pretty well, I think we're at something like 60 plus episodes now.
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What is the Cloud Accounting Podcast about?īlake: We are a weekly news update for accountants and bookkeepers who are interested in cloud accounting technology.
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Jamie: Hi, you're here with Sonix and we're talking to Blake Oliver today about his podcast and why he's been able to double his listeners using the Sonix Media Player. How the Cloud Accounting Podcast DOUBLED its listeners (transcribed by Sonix) Intro chat with Blake Oliver